Edgy Brothers Dia de los Muertos Kickstarter Analysis

Anything and everything related to PLAYING CARD projects on crowdfunding sites EXCEPT the threads about specific projects, which go in "New & Custom Decks"
Forum rules
Kickstarter "Hall of Shame" here: http://www.unitedcardists.com/viewtopic.php?f=37&t=4317" onclick="window.open(this.href);return false;
edgybros
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 76
Joined: Sun Mar 09, 2014 3:29 pm
Has thanked: 3 times
Been thanked: 28 times

Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by edgybros »

We promised our Backers some time ago that once we had all the numbers in and time to put them together that we'd post an analysis of our Dia de los Muertos Campaign from earlier this year. We wanted our Backers to know where their hard earned money went, and we also think it helps them to understand a little of what Creators deal with in terms of finances. We also wanted fledgling Creators to get a good look at what goes into (and comes out of) a successful campaign from a numbers perspective. Here's the link to our blog post on it, and we're happy to field any questions back here. Happy Holidays, everyone!

http://edgybrothers.com/Edgy_Brothers/B ... paign.html" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;
User avatar
volantangel
Moderator
Moderator
Posts: 3607
Joined: Tue Nov 13, 2012 2:06 am
Collector: Yes
Player: Yes
Decks Owned: 350
Location: Singapore
Has thanked: 219 times
Been thanked: 297 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by volantangel »

Brilliant, glad to see some real numbers for once =) Im just a little curious, how much excess inventory are we looking at ? Definitely dont reply me if this is confidential, this is already going beyond your obligations, full kudos to you =)
User avatar
Widdee
Member
Member
Posts: 995
Joined: Fri Nov 23, 2012 10:35 am
Has thanked: 12 times
Been thanked: 20 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Widdee »

That's a lot if work and expense fora 10k profit. You are to be commended for your honesty, and dedication to putting out a great product.
User avatar
sprouts1115
Deck Artist
Deck Artist
Posts: 1897
Joined: Thu Oct 11, 2012 10:05 am
Collector: Yes
Decks Owned: 50
Location: san antonio, tx, usa
Has thanked: 98 times
Been thanked: 113 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by sprouts1115 »

I keep on hearing 20% for shipping, but it seems whatever the cards costs add 25% for shipping for a good ball park goal. Thanks for sharing. You get +1.
RussellSprouts
User avatar
Encarded
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 590
Joined: Mon Sep 24, 2012 6:38 pm
Location: Sarasota, FL
Has thanked: 9 times
Been thanked: 101 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Encarded »

Done right thede projects are profitable, but there are a lot of expenses. Exactly how profitable depends on your attention to detail and desire to work hard on the boring tasks. I've also spent more on shipping in the last few years than many kickstarter total gross. But with planning and dedication you can make it work well. :)
Paul Carpenter
Designer - http://encarded.com

Radia | Celestial | Tendril Ascendant & Nightfall / Standards / Chancellor, Zenith, Deco, Aurum, Tendril: Sold Out
edgybros
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 76
Joined: Sun Mar 09, 2014 3:29 pm
Has thanked: 3 times
Been thanked: 28 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by edgybros »

volantangel wrote:Brilliant, glad to see some real numbers for once =) Im just a little curious, how much excess inventory are we looking at ? Definitely dont reply me if this is confidential, this is already going beyond your obligations, full kudos to you =)
we had roughly 8000 decks made (2500 each of three different designs and a little more than 500 of an unbranded design - bicycle can't guarantee exact numbers when they manufacture) and through the campaign, backerkit, wholesale deals (not very big ones) and outdoor markets in los angeles and one really big day at the hollywood forever cemetery dia de los muertos event on nov.1, we are now down to our last ten percent, roughly. we're going to be getting pretty stingy with them once we get a little lower, and some obviously we're never selling, keeping for ourselves as mementos, gifts, etc.

bottom line is we are a design company and we create products that have style with a little edge - hence our name. these decks are one example of that, and they've given us a wonderful opportunity to introduce other items and grow our business. we appreciate the candor on this site, even though it's basically about cards, because a good company keeps its ear to the ground. if anyone has any feedback on any of the other products we have at edgybrothers.com, we're always ready to hear it.
User avatar
dazzleguts
Moderator
Moderator
Posts: 1499
Joined: Mon Sep 24, 2012 4:32 pm
Collector: Yes
Player: Yes
White Whale: Das Kartenspiel Des Oberdeutsc
Decks Owned: 885
Has thanked: 210 times
Been thanked: 142 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by dazzleguts »

Thank you for the great detailed rundown Edgy Brothers. This is very useful for anyone wanting to make a deck, with or without KS. This really goes down in a very small time frame too.

Is it possible to know how many hours of work the art cost covers? Or at least over what period of time the art was made?
Worldwide Time Machine

"Cards from far off lands and bygone days!"
edgybros
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 76
Joined: Sun Mar 09, 2014 3:29 pm
Has thanked: 3 times
Been thanked: 28 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by edgybros »

dazzleguts wrote:Thank you for the great detailed rundown Edgy Brothers. This is very useful for anyone wanting to make a deck, with or without KS. This really goes down in a very small time frame too.

Is it possible to know how many hours of work the art cost covers? Or at least over what period of time the art was made?
for that you'd have to ask dave edgerly, my brother. i can say that the conceptual collaboration on the art between him and myself and geraldine (the third member of our team) took weeks before we were able to get it right. the hours dave put in were numerous, to be sure. when he's rolling, he can get a card done in a day, but that's pencils and inks and isn't necessarily coloring as well. but from concept to execution to finish, it's time consuming.
daveEdgerly
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 116
Joined: Fri May 23, 2014 2:58 pm
Has thanked: 36 times
Been thanked: 27 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by daveEdgerly »

edgybros wrote:
dazzleguts wrote:Thank you for the great detailed rundown Edgy Brothers. This is very useful for anyone wanting to make a deck, with or without KS. This really goes down in a very small time frame too.

Is it possible to know how many hours of work the art cost covers? Or at least over what period of time the art was made?
for that you'd have to ask dave edgerly, my brother. i can say that the conceptual collaboration on the art between him and myself and geraldine (the third member of our team) took weeks before we were able to get it right. the hours dave put in were numerous, to be sure. when he's rolling, he can get a card done in a day, but that's pencils and inks and isn't necessarily coloring as well. but from concept to execution to finish, it's time consuming.
It generally takes me between 8-12 hours of work to complete one card design. However, that doesn't include the many hours of concept development. If you figure at least 14-18 custom courts, Aces and Jokers, as well as a card back design and tuck case design you're looking at many hours of design work. I can usually finish a deck in about a month once the initial concept design is set.
User avatar
walrus
Moderator
Moderator
Posts: 2365
Joined: Mon Sep 24, 2012 6:02 pm
Has thanked: 44 times
Been thanked: 33 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by walrus »

Thanks for the breakdown, very interesting to see how it works
User avatar
DevilishRogue
Deck Artist
Deck Artist
Posts: 31
Joined: Sun Feb 09, 2014 5:39 pm
Player: Yes
Location: Philadelphia PA
Has thanked: 6 times
Been thanked: 2 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by DevilishRogue »

Were there any advertising fees? I'd imagine that would eat into a big chunk of the profits even if not listed in the analysis.
Fascinating stuff, thanks for sharing.
Visit http://www.humorousrobot.com for updates, merch, and more!
edgybros
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 76
Joined: Sun Mar 09, 2014 3:29 pm
Has thanked: 3 times
Been thanked: 28 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by edgybros »

DevilishRogue wrote:Were there any advertising fees? I'd imagine that would eat into a big chunk of the profits even if not listed in the analysis.
Fascinating stuff, thanks for sharing.
not really. i know some campaigns may advertise on kicktraq but we did just fine with the traffic kickstarter brought us, though that metric seems to have changed over the course of 2014, with fewer people coming from kickstarter alone and more coming from off the site. as far as after market goes, we spent less than $100 on Facebook to generate some awareness for our page but it didn't really translate into sales. so, we're not really advertising at all. we'd like to spread our business organically through word of mouth for now while we build our product lines.
User avatar
volantangel
Moderator
Moderator
Posts: 3607
Joined: Tue Nov 13, 2012 2:06 am
Collector: Yes
Player: Yes
Decks Owned: 350
Location: Singapore
Has thanked: 219 times
Been thanked: 297 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by volantangel »

This has been an exceptional discussion, thanks both edgy bros !
User avatar
adanyeva2
Member
Member
Posts: 101
Joined: Thu Mar 27, 2014 4:11 pm
Collector: Yes
Player: Yes
Decks Owned: 100
Location: Spain
Has thanked: 8 times
Been thanked: 8 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by adanyeva2 »

Thx edgybros for sharing such interesting info. Now, I have a question both for myself and for you. Wasn't it supposed for kickstarter to be a launching, cooperative platform and not a tool for earning money?
Your heart is free. Have the courage to follow her.
User avatar
MagikFingerz
Site Admin
Site Admin
Posts: 7778
Joined: Mon Sep 24, 2012 7:32 pm
Cardist: Yes
Collector: Yes
Player: Yes
Magician: Yes
White Whale: Sawdust and Delicious + uncuts
Location: Norway
Has thanked: 1763 times
Been thanked: 1508 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by MagikFingerz »

adanyeva2 wrote:Thx edgybros for sharing such interesting info. Now, I have a question both for myself and for you. Wasn't it supposed for kickstarter to be a launching, cooperative platform and not a tool for earning money?
Loaded question much? And haven't we been through this before?
- Tom

Check out my collection

My (abandoned and now severely outdated) Playing Card Wiki
Strag
Member
Member
Posts: 2272
Joined: Mon Oct 01, 2012 3:11 pm
Collector: Yes
Player: Yes
White Whale: None
Decks Owned: 0
Has thanked: 210 times
Been thanked: 864 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Strag »

adanyeva2 wrote:Thx edgybros for sharing such interesting info. Now, I have a question both for myself and for you. Wasn't it supposed for kickstarter to be a launching, cooperative platform and not a tool for earning money?
That ship sailed a long long time ago.
User avatar
walrus
Moderator
Moderator
Posts: 2365
Joined: Mon Sep 24, 2012 6:02 pm
Has thanked: 44 times
Been thanked: 33 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by walrus »

Still, it makes for a good argument.
User avatar
rousselle
Site Admin
Site Admin
Posts: 4719
Joined: Thu Aug 01, 2013 11:35 pm
Collector: Yes
Player: Yes
Magician: Yes
Has thanked: 6957 times
Been thanked: 2402 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by rousselle »

Thunderdome!!!
This space intentionally left blank.
User avatar
Eoghann
Moderator
Moderator
Posts: 3467
Joined: Sat Jul 20, 2013 10:47 am
Collector: Yes
Player: Yes
Has thanked: 153 times
Been thanked: 428 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Eoghann »

Let me understand something. So you guys are trying to say that the 10K profit should've been put to work for us instead of them?
User avatar
walrus
Moderator
Moderator
Posts: 2365
Joined: Mon Sep 24, 2012 6:02 pm
Has thanked: 44 times
Been thanked: 33 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by walrus »

Yes, wealth redistribution and socialism, don't you know who is president
edgybros
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 76
Joined: Sun Mar 09, 2014 3:29 pm
Has thanked: 3 times
Been thanked: 28 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by edgybros »

adanyeva2 wrote:Thx edgybros for sharing such interesting info. Now, I have a question both for myself and for you. Wasn't it supposed for kickstarter to be a launching, cooperative platform and not a tool for earning money?
miguel - i'm not sure what you're asking. as far as we're concerned, we did launch a product with the cooperation of backers (your input in particular was quite valuable). it wasn't like we cut corners at every turn to make a profit - we promised a deck of cards and other add ons with certain standards of quality and delivered on those standards, and ended up raising about 12% more than we needed to cover costs. but believe me, we had no idea what our final costs were going to be, because not every vendor can give you a final cost before you put in the order to manufacture the product. in fact, most can't. so, we're actually fortunate we didn't realize a loss. trust me, any real profit we were ever going to see on these products was always going to be in the after market, as it should be.

something backers should know about kickstarter campaigns - almost every creator has no real idea what their product is going to cost before they make it, especially if they are running their first campaign, like we were. they're just making their best guess. any profit, or loss, is almost always by accident. that's also true in the business world - it's a big risk, but we we're happy to take it, and we were thrilled that so many of you were there to support us.
User avatar
th4mo
Member
Member
Posts: 958
Joined: Thu Jun 06, 2013 1:33 am
Collector: Yes
Player: Yes
Location: Portland, OR
Has thanked: 434 times
Been thanked: 146 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by th4mo »

adanyeva2 wrote:Thx edgybros for sharing such interesting info. Now, I have a question both for myself and for you. Wasn't it supposed for kickstarter to be a launching, cooperative platform and not a tool for earning money?
Since he hasn't posted again since posting this comment, I'm not sure that Adanyeva has seen the follow-up responses and questions. However, I think that some commentators may be misinterpreting his question...

My take on it is this: Adan is offering the opinion that KS was initially marketed as a tool for people with an idea for a new product, but no funds to start producing that product. The idea was that after raising production funds on KS, people would then continue to produce and sell their product in the "real world", away from KS, instead of returning to KS time and again as their primary sales venue.

i agree with Strag that this ship sailed long ago; and I even agree with the svede, that the way Adanyeva posed his question sounded fairly critical of Edgy Bros et al. However, maybe that was just poor wording from a non-native english speaker.

However, I do think the topic could be interesting to discuss further...

Clearly, the KS creators that we are most familiar with in the playing cards world use the latter model - returning to KS again and again with new products to sell.
I don't frequent the other areas of KS much, so I don't know if it is more common for creators of other products to continue manufacturing and selling their products through other venues "after KS".
For example, will the people behind the "million dollar coolers" take off with that idea, and continue to sell the same coolers for years through big box stores and/or their own web site? Or will they come back to KS with some new variation on their cooler, or an entirely new product? The former would be in line with Adanyeva's views, while the latter is essentially what we see from our playing cards KS "regulars".
(of course, who's to say the cooler people couldn't do both?)

There are some factors i see at play in our little corner of KS. For one, most playing card campaigns are heavily marketed on exclusiveness. The cards are usually "only available through KS", or to the lucky few who pick up the extras later. This precludes KS card creators from continuing to profit from existing work, and forces them to keep coming up with new designs or variations. Second, the margins on a playing card campaign are extremely small. Even with ever increasing prices for decks, creators are hardly getting rich off cards. And i think that the price increases themselves are partly a reflection of creators realizing they are making extremely small profits (if any) in relation to the hours (months!) of work they are putting in. The amount of capital needed to start a fully independent business is much more than the meager profits being realized by even the most high-profile playing cards campaigns. These people are barely making enough to support themselves, let alone the funds to scale up their "companies".
Third, KS has a huge following and incredible reach. There are probably just a few highly regarded card creators that have established themselves well enough, and built up enough of a following that they could probably leave KS behind. Uusi comes to mind as one that could, but I think the cards are only a small part of an already successful business. Jackson, obviously, has already experimented with doing so, and it will be interesting to see how often he continues to return to KS. It seems that there is just no replacing the amount of exposure and built-in following that creators get on KS. That 10% cut off the top, and whatever inconveniences creators face on KS, are obviously well worth it, or they wouldn't keep coming back. Even established pre-existing retailers have gotten in on the game, like Gamblers Warehouse and CPC, which is kind of an inversion of the original concept of KS, right?

I don't know why exactly KS has become such a huge player while other crowd funding sites seem like distant "also-rans". People with more web savvy probably have lots of theories. Regardless, i think it's actually because KS has grown far beyond its original ambitions that it has become more than an incubator of new companies, and more of a tool for general commerce available to all. I wouldn't be surprised to see more established retailers sticking their toes in the KS pool. After all, you're getting a lot of valuable market research data from KS without even necessarily committing to making your product. That's something that big companies spend tons of money on. I'm curious, Is there a KS clause that prevents a huge company like Nike (as a random example) from starting a project?

not sure why this topic grabbed my interest... if you made it this far, thanks for reading!
Keep it Sizzlin'!
User avatar
RandyButterfield
✔ VERIFIED Designer
✔ VERIFIED Designer
Posts: 582
Joined: Tue Sep 25, 2012 12:55 pm
Location: Indianapolis, IN
Has thanked: 81 times
Been thanked: 342 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by RandyButterfield »

th4mo wrote:Clearly, the KS creators that we are most familiar with in the playing cards world use the latter model - returning to KS again and again with new products to sell.
I don't frequent the other areas of KS much, so I don't know if it is more common for creators of other products to continue manufacturing and selling their products through other venues "after KS".
For example, will the people behind the "million dollar coolers" take off with that idea, and continue to sell the same coolers for years through big box stores and/or their own web site? Or will they come back to KS with some new variation on their cooler, or an entirely new product? The former would be in line with Adanyeva's views, while the latter is essentially what we see from our playing cards KS "regulars".
(of course, who's to say the cooler people couldn't do both?)
Hey th4mo,

A good example of a non-Playing Card related project is the 3Doodler. The first project (which I was a Backer of) made well over 2 Million Dollars in 2013 (https://www.kickstarter.com/projects/13 ... nav_search" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;). I just saw an e-mail today that they launched the 3Doodler 2.0 this morning (https://www.kickstarter.com/projects/13 ... nav_search" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;).

The profits on Playing Card projects can be pretty thin, especially with the popularity of Foil, Embossing, Interior Printing, USPCC printing Overages.... For example, the bill from USPCC for the White ORNATE Decks was over $104,000! Their quote of the Decks we ordered was around $85,000. Their +/- 10% rule actually raised the cost by almost $20,000 for the printing. THAT is why I will most likely never print through USPCC again.

thanks, Randy

EDIT: I saw that Brookstone stores were carrying the original 3Doodler this Holiday season. So, it's not like they're hurting on the Post-Kickstarter Market. They're most likely back on Kickstarter for the 2.0 version because of the amount of Pre-Orders they can acquire, not risking any of their profits from the original version.
Strag
Member
Member
Posts: 2272
Joined: Mon Oct 01, 2012 3:11 pm
Collector: Yes
Player: Yes
White Whale: None
Decks Owned: 0
Has thanked: 210 times
Been thanked: 864 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Strag »

RandyButterfield wrote:
The profits on Playing Card projects can be pretty thin, especially with the popularity of Foil, Embossing, Interior Printing, USPCC printing Overages.... For example, the bill from USPCC for the White ORNATE Decks was over $104,000! Their quote of the Decks we ordered was around $85,000. Their +/- 10% rule actually raised the cost by almost $20,000 for the printing. THAT is why I will most likely never print through USPCC again.
That's pretty insane. I used to buy a lot of printing and almost NEVER had less than a 10% overage. Yes the margins on printing are generally pretty thin but it's disgusting they get away with it. When USPCC also has a minimum order it makes it even harder. I then used to reduce all my orders by 5% off my requirement and would get closer to what I actually wanted but it sucks that it was such a game.
User avatar
sprouts1115
Deck Artist
Deck Artist
Posts: 1897
Joined: Thu Oct 11, 2012 10:05 am
Collector: Yes
Decks Owned: 50
Location: san antonio, tx, usa
Has thanked: 98 times
Been thanked: 113 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by sprouts1115 »

That is distressing Randy. I'm heard of this more than a few times from credible people. It seems unfortunately Strag has come up with the solution. Lets just say I have never heard of anyone getting 5%-10% less decks. I thought there was suppose to be at least a fat guy on the line watching the count at the United States Playing Card Company I think they need a few more Tiffiny's and Ashley's to make the move to a 1000 minimum order...
RussellSprouts
Verloren
Member
Member
Posts: 144
Joined: Sat May 25, 2013 8:04 pm
Been thanked: 2 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Verloren »

RandyButterfield wrote:
th4mo wrote:Clearly, the KS creators that we are most familiar with in the playing cards world use the latter model - returning to KS again and again with new products to sell.
I don't frequent the other areas of KS much, so I don't know if it is more common for creators of other products to continue manufacturing and selling their products through other venues "after KS".
For example, will the people behind the "million dollar coolers" take off with that idea, and continue to sell the same coolers for years through big box stores and/or their own web site? Or will they come back to KS with some new variation on their cooler, or an entirely new product? The former would be in line with Adanyeva's views, while the latter is essentially what we see from our playing cards KS "regulars".
(of course, who's to say the cooler people couldn't do both?)
A good example of a non-Playing Card related project is the 3Doodler. The first project (which I was a Backer of) made well over 2 Million Dollars in 2013 (https://www.kickstarter.com/projects/13 ... nav_search" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;.). I just saw an e-mail today that they launched the 3Doodler 2.0 this morning (https://www.kickstarter.com/projects/13 ... nav_search" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;.).
th4mo wrote:There are probably just a few highly regarded card creators that have established themselves well enough, and built up enough of a following that they could probably leave KS behind. Uusi comes to mind as one that could, but I think the cards are only a small part of an already successful business. Jackson, obviously, has already experimented with doing so, and it will be interesting to see how often he continues to return to KS. It seems that there is just no replacing the amount of exposure and built-in following that creators get on KS. That 10% cut off the top, and whatever inconveniences creators face on KS, are obviously well worth it, or they wouldn't keep coming back. Even established pre-existing retailers have gotten in on the game, like Gamblers Warehouse and CPC, which is kind of an inversion of the original concept of KS, right?
Jumping in here, as someone who has backed projects in most of the categories KS offers.

I think one of the reasons why some creators with multiple projects return to KS is because of the ease of use. The system is already in place, and it is convenient. As it currently is, KS is more like a pre-order system because the successful projects have already done their preliminary work and just need the money for a production run/get a venue. I'm not sure how much Mike/D&D/Jackson spent on getting their own crowdfunding systems up, but I'm pretty sure that it will be beyond what most of them can afford.

The large user base was already mentioned - there is no need to pay for additional marketing, or send out emails to hobby/industry specific websites in order to get attention. By hitting one large group of people, knowledge of a project can spread via word of mouth - hobbyist to hobbyist.

As for creators selling their products on their own websites - I see it happen a lot in the other sections. The project creators usually get a number of extras and sell the rest on their own website at a marked up cost.
Cards Enthusiast
Member
Member
Posts: 11
Joined: Sun Jun 18, 2017 5:09 am
Has thanked: 1 time
Been thanked: 2 times

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by Cards Enthusiast »

Hi Edgy Brothers,
thanks a lot for sharing this data. I am about to start my own ks campaign and was wondering about one thing, are there no sale taxes to pay? As I read it, but only online and I am no laywer, everyone must pay sale taxes when those apply in a state(e.x. isnt it like 9% in CA for each product sold online?). But since they were not mentioned at all in your caluclation I assume you haven`t paid any. Do you had any legal advice on this topic or maybe the sale taxes are in the calcuation and I just didnt see them?

I also were wondering about the problems and cost related to the fulfillment process with different addon products. When I see it right you added a couple of different products to your decks which I assume come from many different producers. Were there any problems and do you feel they were worth adding?

Thanks for all this insight
Chris

PS: I got your deck, very nice cards!
User avatar
JackBrutusPenny
Member
Member
Posts: 171
Joined: Mon Jul 29, 2019 4:48 pm
Has thanked: 156 times
Been thanked: 213 times
Contact:

Re: Edgy Brothers Dia de los Muertos Kickstarter Analysis

Unread post by JackBrutusPenny »

Cards Enthusiast wrote:Hi Edgy Brothers,
thanks a lot for sharing this data. I am about to start my own ks campaign and was wondering about one thing, are there no sale taxes to pay? As I read it, but only online and I am no laywer, everyone must pay sale taxes when those apply in a state(e.x. isnt it like 9% in CA for each product sold online?). But since they were not mentioned at all in your caluclation I assume you haven`t paid any. Do you had any legal advice on this topic or maybe the sale taxes are in the calcuation and I just didnt see them?

I also were wondering about the problems and cost related to the fulfillment process with different addon products. When I see it right you added a couple of different products to your decks which I assume come from many different producers. Were there any problems and do you feel they were worth adding?

Thanks for all this insight
Chris

PS: I got your deck, very nice cards!
How did you campaign go? Were you able to receive information on the tax issues of KS campaigns?
Post Reply

Who is online

Users browsing this forum: No registered users and 14 guests