Hey guys, thanks a lot for the comments. All valid points which I hope to expand on a little more here.
Firstly, I agree this deck has a very specific look as is probably not for everyone, which I'm ok with. I absolutely love it, which is why I made it haha. But yeah, not everyones tastes.
With regards to the price (here we go haha), I had to go and get a third party to help with produce tuck box as USPC pricing was way too steep. If the deck was completely done with USPC, it would barely be worth doing at all. I'm not a big business who knows they can move 5000+ units every week. It's just me. So unless you invest in a large minimum like 5,000 + and don't use specialized processes (foils, emboss, custom seals etc), it's steep. I'm also using a third party for the custom seal for the same reason. USPS were not willing to allow a custom die shape unless a significant amount were being produced. It's not worth it stop all production to test the equipment unless you're willing to pay a large fee too, which would add again to the cost.
So in an effort to keep the project do-able at a small run, we end up having all these multiple elements to help control the cost. They all need to be shipped across the country, then assembled/seals applies and cello wrapped, and store/fulfilled by US partners to allow shipping costs to be included for US backers. it's quite a mission. Rather than just have everything done in one place, which would be easier, but more costly. So in doing all this, it's slightly more affordable, but still significant and requires much more management and effort to produce all the while. But I know price is important, so I had to try and make it work.
USPS have rate increase every year too, with another coming in a few days, which I hope doesn't mess everything up when it comes to shipping time. With Kickstarter, they include any shipping costs paid as part of the overall funding goal. Some forget this or have no reference for working it out and so loose a hell of a lot on shipping. I wanted to be sure, based on my past projects, that we're covered for the average expected shipping costs once we reach our goal.
Approximately $7 - 8,000 of the goal will be soaked up by shipping/fulfillment expenses and Kickstarters fee schedule alone. That's insane, but you have to consider it or get caught short and have to find that yourself.
Just a note on the nature of the project. This is not a side project for me, or a fun past time. It's my full-time career, business aswell as a passion. If I were to price this so it was a total no-brainer for everyone (which would be awesome by the way, everyone loves a deal including myself), and maybe end up with $1-$2 profit per deck to live off, this would all come to a halt and I'd never be able to design cards again. Or at least make any kind of living from it. I believe I have some deck designs that people would really enjoy, and I love doing it, so I'm trying to continue doing so. Based on what I see around, I tried to balance a good price for a good value product. And considering all fulfillment, materials, shipping, assembly, and 3 separate elements of production are covered in each deck price, I felt it was a justified price. Especially compared to some other similar projects.
Apart from places like E, T11, D&D and a few others, it seems most other deck creators just do it on the side, not as a full-time thing.
If I consistently sold 30,000+ decks a year (which is waaaaay out of my league), it would be so much easier to get the cards made for cheaper, and then offer them cheaper and only make a $1 or 2 per deck and make a living. But that's a long way for me, if ever. So if I fail before then, so be it. But I have to try and give it my best shot and do what I believe is right in the given circumstances.
I'm certainly not trying to rip anyone off and put people off. This isn't some phantom rivate reserve for $500. I would have taken the money and ran with the other projects if I was that type of person. I'm familiar with whats involved and want to make sure we don't end up in a position were things fall apart due to naive planning and everyone ends up with nothing. But I also understand, that may not suit some people, and others may jump in and not blink an eye. We all have our perspectives.
Thanks for hearing me out guys, I really appreciate it. And thank you for voicing all of your concerns, I appreciate the honesty and couldn't ask for anything more. And while I'm not keen on spending hours explaining myself so I'm not misunderstood (and if I'm honest, feeling a little deflated like I've let you down while doing so), I hope it helps somewhat.
Each of us have our own circumstances and perspective, but I just wanted you to know what's involved in making it, and why I made the choices I did. Honesty is important, whether it's what we want to hear or not. So thank you all again.
All the best, and keep the card love alive!