If memory serves Mike did offer to help support it financially, but he had just taken over UC at that stage and I thought UC money was better spent on supporting UC (:
What I lacked back then was information on playing cards, and that's one thing you guys are still not short on
So it's more of a mutually beneficial link exchange arrangement.
Truthfully speaking though, I have tried to think of ways to help fund the site lately to make sure it is sustainable in the long term and can continue to grow but I've not had much luck! I would be more interested in having 10 members donate £2/month than take a one off payment for £20, but (as you've pointed out) the most important aspect is keeping this a free, open and impartial system.
So until I think of a better idea I'll just keep it as an acceptable loss for doing something that I enjoy