I have been wondering this and figured I would ask:
When you are crowdfunding a project like playing cards, do you choose a goal that will be just enough for kickstarter fees, shipping and production or do you make it higher? Basically I am wondering if people profit off of crowdfunding or if it is used as more of a foot in the door so you can eventually turn it into a business?
For some, like Kings Wild, It seems like a full time job. For others more of a hobby. If it were me, I would want to profit off of my work, all the time put into the design and if you are shipping yourself, that is a job entirely of its own.
How do you guys structure your funding goal?