While Victor's comments may come across as simple whining, which clearly it is, he does have a point here. Providing a single early bird is very likely a waste of money for the creator and doesn't serve well as a very effective marketing element either, it's simply a gift for a lucky individual. Which is perfectly fine of course, but I would still argue that providing 50 EBs at 20-25% off is much more effective as an ongoing marketing tool, as well as driving and maintaining initial interest. Plus it appeals to the 'participation trophy generation'
I think there is good advice in here for project creators, even if it was disguised in a pity party comment. If the intent is to provide a gift through a rigged game I have no problem with it, but they should consider if it's the best use of their time and profit compared to potential benefits of spreading it across to other backers which may have a greater impact to their bottom line and success of the project.
Personally I have manged to be first quite a few times, but never when it really mattered. I congratulate those who might have the ability to grab the first one and get those great deals that have existed which yes really is just a contest to see who can click the fastest and biased to those with the fastest fingers and connections. Who lives near Pierre that can cut his Internet connection 2 min before the next one?